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About

• I am passionate about leveraging data-driven insights to optimize product performance, drive growth, and enhance user experiences. I excel in translating complex data into actionable recommendations that empower organizations to make informed decisions and achieve their business goals.
• I am currently a Business Intelligence Analyst at GoGuardian, primarily for product Admin and Teacher, safeguarding safeguarding over 14,000 schools and 27 million students’ browsing safety and supporting their educational journey. With 4 YOE in SaaS product analysis, I specialize in SQL and advanced dashboarding across Product, Marketing, and Sales domains. My deep understanding of the SaaS sales and marketing funnel provides actionable insights that influence business strategies.
• Prior to that, I worked as a Business Analyst for Comcast Business Marketing Science team on Budget Optimization using Media Mix Modelling. In the meantime, I worked as Data Analyst for Kings United Way, where I was able to use my data analytics skill to help people faced homelessness.
Education

Master of Science in Marketing Analytics, University of Maryland, Robert H. Smith School of Business

Bachelor of Science in Economics, Xi’an Jiaotong-Liverpool University, International Business School

Publications

Zhang, P., Wang, X., Zhang, N., & Wang, Y. (2019). China’s energy intensity target allocation needs improvement! Lessons from the convergence analysis of energy intensity across Chinese provinces. Journal of Cleaner Production, 223, 610-619.

Wu, Y., Dong, W., Xu, Y., et al. (2018). Financial transfers from adult children and depressive symptoms among mid-aged and elderly residents in China—evidence from the China health and retirement longitudinal study. BMC Public Health, 18, 1-8.

Li, D., Zhou, Z., Si, Y., et al. (2018). Unequal distribution of health human resource in mainland China: what are the determinants from a comprehensive perspective? International Journal for Equity in Health, 17, 1-12.